The Miller Mix campaign is back!

By: Trademagazin Date: 2025. 09. 02. 11:53
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The Miller Mix campaign is visiting Hungary for the second time. This year, the international initiative, organized in collaboration with Beatport and involving four countries, will celebrate the brand’s connection with electronic music with a large-scale, outdoor event at the Hungarian closing event.

Miller Genuine Draft is once again bringing together electronic music heavyweights and emerging talents in the Miller Mix. Music lovers can expect unforgettable experiences in four countries around the world, Turkey, Hungary, Georgia and Australia. Swiss DJ Nora En Pure will be visiting Budapest as part of the initiative.

Miller Mix was created in collaboration with Beatport Group. As a key player in the electronic music scene, Beatport has been supporting emerging and cutting-edge DJs and producers for decades. The closing event in Hungary puts into practice the spirit of Miller’s Break The Mold campaign this year, celebrating creativity and individualism, and brings the experience closer to everyone with innovative, spectacular solutions.

“We are proud that Miller, together with Beatport, not only entertains, but also actively supports the music community,”

– said György Spiegel, Marketing Director of Borsodi Sörgyár, and added:

“That is why we are very pleased to be able to bring the Miller Mix campaign to Hungary for the second time, which celebrates the shared energy of electronic music and the brand. Our goal is to provide an unforgettable experience for the domestic audience, where world stars and emerging talents will take the stage together.”

This year, Miller and Beatport also launched a new, international competition called The Grassroots Venue Fund to support independent electronic music venues. The grant can be used for infrastructure developments, expanding the program offering, accessibility, and financing other key operational and creative needs.

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