The spring pork promotion campaign has started again

In 2020, the Ministry of Agriculture (AM), the Agricultural Marketing Center (AMC), the Intercultural Animal and Meat Trade Organization and Product Board (VHT), and the Hungarian Meat Industry Association will carry out a pork promotion campaign, including tasting at shops and events, communication campaign (online campaign involving television, radio and influenza). The primary goal of the campaign until August 2020 is to encourage consumers to consciously buy and consume excellent quality pork.

The latest information on the pork promotion campaign can also be found on the website of the Agricultural Marketing Center at https://www.amc.hu/serteskampany/. The campaign features Borbás Marcsi presenter and Marton Adrienn, gastro-influencer, whose recipe videos can be found on the site.