Ipsos: The lost pony has been found

In recent weeks, the lost pony campaign of the Hungarian Outdoor Media Association generated a large media coverage.

According to the research of Ipsos; the campaign reached the highest detection value for the second week. The success of the campaigns is greatly influenced by the duration of the campaigns. It is a fact, that the one-month advertisement campaign show better results, but this can be offseted with the increasing of the intensity of the campaign.