Instore TV- Right message on the right palace
In the US there are more than 130,000 locations with over 500,000 digital screens.
Broadcasters said these digital networks offer advertisers access to consumers at the point of purchase, measurability of advertising impact and the ability to target niche markets.
Out-of-home digital advertising is among the fastest-growing segments of the marketing pie, accounting for $1.5 billion in ad spending now and growing steadily — 25% per year, according to Stephen Diorio, a partner in research firm Profitable Channels, who added, "This is a segment that is verging on legitimacy."
ESPN has more than 4.3 million out-of-home viewers per day, and CNN is second, clocking 3.85 million, according to a Total TV Audience Monitor (T-TAM) study.
Related news
Related news
Retail traffic and residential consumption may slowly recover
The development of retail sales and the recovery of household…
Read more >We are over 2 million returned bottles, but there are still problems
Since the beginning of the year, metal, plastic and glass…
Read more >NAK-FruitVeB: sweet corn producers expect a good season
Producers are expecting a good season this year, with plenty…
Read more >