Instagram hotel in Australia

he boutique 1888 Hotel in Sydney is encouraging guests to take pictures of themselves using Instagram by displaying the best on its walls for others to see.

A giant digital photo frame hangs in the lobby, there's a “selfie” space in which to snap yourself, and guests are encouraged to capture their stay and then share their images with friends – providing the hotel with free publicity.

To ensure that photos of the hotel are seen by as many people as possible, guests with more than 10,000 followers on Instagram – something likely to apply to only a few people – are being offered a free night’s stay.

Pictures that are particularly good may be hung in the hotel’s 90 rooms, allowing guests to leave a personal stamp on the property.