Coles opens new innovative store

Coles has opened its latest iteration of its urban supermarket format ‘Coles Local’ in the Melbourne suburb of St Kilda.

The retailer has pitched the store as its ‘most innovative’ supermarket yet, with extensive shopper research having been conducted to tailor the offer to the local area. With the typical age of people due to shop at the store between 20-35 and 60% of residents owning dogs, Coles has introduced some interesting new features. These include a living herb wall, a pick and mix bar for dog treats, a self service pineapple coring machine and the largest range of vegan and vegetarian products in Australia.

Retail Analysis