Lidl, Kaufland Launch Innovative Paper Packaging

Lidl and Kaufland are rolling out an innovative plant-based paper packaging for its fruit and vegetables segment, following a successful pilot phase.

The environmental division of the Schwarz Group, PreZero, has developed new sustainable fibre and paper packaging solutions in association with OutNature.

The initiative marks the beginning of a number of other products at Kaufland adopting the packaging in the future, such as organic tomatoes, apples, and mushrooms.

ESM