With innovation for a sustainable future in the Hungarian wine industry

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The state secretary said at the event that the government and the Ministry of Agriculture remain committed to supporting the sector, especially with regard to innovation and the promotion of sustainable viticulture and winemaking practices. Through the new wine law rules and agricultural subsidies, winemakers have the opportunity to strengthen their position on the international market and continue to contribute to the strengthening of Hungary’s reputation on the world wine market. Dr. Márton Nobilis points out that the consequences of climate change are becoming more and more felt, the long-lasting droughts and heat waves are putting more and more pressure on producers. These weather anomalies affect not only the quantity of the harvest, but also the quality of the grapes, and require new approaches from the players in the sector. He added that despite the drought period, the amount of the harvest is expected to be higher compared to last year, and we can expect a good harvest this year, both in terms of quantity and quality. Interprofessional organizations and large buyers are also optimistic, and based on preliminary data, an increase in demand for grapes is expected.

The State Secretary pointed out that although the players in the sector look to the future with optimism, they are aware that climate change will present them with new challenges in the long term

He emphasized that the government will provide all assistance for this, therefore, in the Vine sector program launched within the framework of pillar I of the new KAP Strategic Plan, a total of 111.9 million euros is available for the implementation of various programs in the period between 2024-2027. These include support for the restructuring of vineyards, which can be claimed at an intensity of up to 75% in World Heritage areas. In addition, tenders are also available for winemaking investments, in the framework of which, for example, the purchase of winemaking machines and technological equipment can be supported. He explained that the aim of winemaking investments is to improve the efficiency of grape processing and winemaking, as well as to promote innovation. To this end, they strive to introduce new technologies and procedures that can contribute to the creation of new markets and increase production efficiency.

AM