Beiersdorf opens innovation hub in the United States

By: Trademagazin Date: 2022. 05. 27. 10:39

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After Shangahi, skin care company Beiersdorf has opened a second innovation hub in New Jersey, as part of its global R&D strategy. Thanks to new innovation centre, Beiersdorf can gain further local insights, in order to identify unmet consumer needs. The new hub in New Jersey is also home to other research and development centres.