Free beer and ice cream is a reward for cycling

In Bologna, Italy, the city administration encourages the public with free beer and ice cream to use bicycles, public transport, or go by foot instead of driving a car.

In Bologna, people who choose cycling, walking or public transport instead of driving a car will be rewarded with beer, cinema, or ice cream. An app captures user journeys with GPS data, and points can be redeemed in local stores for different products or services. (MTI)