The starting school shopping season is increasingly important for quality and environmental awareness

The purchase of school supplies has changed significantly over the past decade, according to Auchan. While in the past, the primary decision point was clearly price, nowadays quality is more dominant. In response to changing needs, Auchan is also launching green solutions and innovations this year.

Auchan is preparing for the school season with more than 3,000 products, the widest selection of notebooks and schoolbags. Based on the experience of the previous years, the supermarket chain is expecting the peak of the season after August 20: the busiest days are predicted for the weekend of August 30.