The busiest period of the gaming market is about to begin

The most intense period of the toy market is about to begin: based on REGIO JÁTÉK’s forecast, the Christmas season will account for 40 percent of its total annual turnover, and in this period, a four- to five-fold increase in turnover can be expected.

“One of the important characteristics of Christmas toy shopping is that parents save the most valuable gifts for this holiday, and children can get up to 3-4 toys at the same time. According to our estimate, compared to last season, the average online shopping basket value will increase by 3.5 percent to HUF 15,500, while in the case of a traditional store purchase, with a 10 percent increase, customers will spend an average of HUF 12,000 on one occasion this year.

– said Dávid Gyaraki, deputy managing director of REGIO JÁTÉK.