The busiest period of the gaming market is about to begin

By: Trademagazin Date: 2023. 11. 14. 11:10

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The strongest period of the toy market begins in November, according to REGIO JÁTÉK’s forecast, 40 percent of the annual turnover is realized in the month and a half before Christmas. 3.5 or In addition to a 10 percent increase, the toy retailer expects basket values of HUF 15,500 online and HUF 12,000 in traditional stores, for which the most popular categories this year are board games, creative, development and construction toys.

The most intense period of the toy market is about to begin: based on REGIO JÁTÉK’s forecast, the Christmas season will account for 40 percent of its total annual turnover, and in this period, a four- to five-fold increase in turnover can be expected.

“One of the important characteristics of Christmas toy shopping is that parents save the most valuable gifts for this holiday, and children can get up to 3-4 toys at the same time. According to our estimate, compared to last season, the average online shopping basket value will increase by 3.5 percent to HUF 15,500, while in the case of a traditional store purchase, with a 10 percent increase, customers will spend an average of HUF 12,000 on one occasion this year.

– said Dávid Gyaraki, deputy managing director of REGIO JÁTÉK.