Coca-Cola’s 2023 COKE STUDIO™ summer music program is starting

By: Trademagazin Date: 2023. 06. 30. 11:33

Coca-Cola promises fans an unforgettable summer of music for 2023: through the COKE STUDIO™ music platform, they offer brand new, immersive musical experiences across Europe and beyond. With new tracks, amazing mixes, COKE STUDIO™ live music events and the biggest and best festivals of the season, Coca-Cola is bringing “real magic” to the summer of 2023. In Hungary this summer, fans can meet the Coke brand at many festivals, and COKE STUDIO™ will be present at three events.

Új dalok, előadói és nagyszabású fesztivál-együttműködések – ez a plakát a kampányhoz

Coca-Cola has unveiled the first original track from COKE STUDIO™: kicking off this summer season with the anthemic song and music video for “Be Who You Are (Real Magic)”. Written and performed by Grammy Award-winning American songwriter and musician Jon Batiste, the new track – which celebrates the power of being true to yourself – features NewJeans, J.I.D, Camilo and Cat Burns.

The latest surprise is that “Symphony”, a joint work by Imagine Dragons and the Inner City Youth Orchestra of Los Angeles, which also performed at this year’s Sziget festival, has also arrived at COKE STUDIO™, which can already be viewed on the COKE STUDIO™ YouTube channel.

The COKE STUDIO™ platform will offer even more unique music content throughout the summer, including 9 brand new multi-artist tracks from around the world featuring artists such as Sam Smith. Each artist also recorded their own exclusive COKE STUDIO™ session, which will be available to music fans on all music platforms in June and July.