Hungarian shoppers love prize games, according to a recent survey

In an online survey of nearly 400 shoppers, more than half of respondents (57.2%) play in some kind of sweepstakes at least monthly. Only one in ten said they rarely or never participate in such promotions. The most popular are online games (66%) and post-purchase draws (57%). Scratch cards and wheel of fortune games that promise instant prizes are also popular, with more than 80 percent of respondents having participated.

We play for the guaranteed gift and the experience

Respondents are mostly tempted by guaranteed gifts or discounts (26.4%), but many also register for the excitement of the game (21.8%) or in the hope of high-value prizes (19.7%). More than 90 percent of respondents have already participated in a prize game where they could win in return for the amount spent, and it is noteworthy that the vast majority of respondents (78%) are willing to spend even more in a store if it entitles them to participate in the prize game.

Shopping vouchers are the most attractive prizes (80.5%), followed by trips, experiences (70.5%) and cash (60.5%). High-value prizes, such as cars, are also popular (57.4%), while electronic devices were named as a desired prize by half of respondents.

“The research confirmed the trends we also noticed, namely that customers are particularly open to playful, experiential promotions. We find that customers are very keen to participate in games that provide an instant sense of success, such as our current Wheel of Fortune promotion,” emphasized Krisztina Deutsch, member of the board of directors, leasing and marketing director of Etele Plaza.