Hungarian shoppers love prize games, according to a recent survey
Almost all Hungarian shoppers are willing to spend more if they have the chance to win, according to a recent study by Etele Plaza. More than half of consumers participate in sweepstakes at least monthly, and a significant portion of them have already won prizes worth more than 50,000 forints. The most attractive prize is a shopping voucher.
In an online survey of nearly 400 shoppers, more than half of respondents (57.2%) play in some kind of sweepstakes at least monthly. Only one in ten said they rarely or never participate in such promotions. The most popular are online games (66%) and post-purchase draws (57%). Scratch cards and wheel of fortune games that promise instant prizes are also popular, with more than 80 percent of respondents having participated.
We play for the guaranteed gift and the experience
Respondents are mostly tempted by guaranteed gifts or discounts (26.4%), but many also register for the excitement of the game (21.8%) or in the hope of high-value prizes (19.7%). More than 90 percent of respondents have already participated in a prize game where they could win in return for the amount spent, and it is noteworthy that the vast majority of respondents (78%) are willing to spend even more in a store if it entitles them to participate in the prize game.
Shopping vouchers are the most attractive prizes (80.5%), followed by trips, experiences (70.5%) and cash (60.5%). High-value prizes, such as cars, are also popular (57.4%), while electronic devices were named as a desired prize by half of respondents.
“The research confirmed the trends we also noticed, namely that customers are particularly open to playful, experiential promotions. We find that customers are very keen to participate in games that provide an instant sense of success, such as our current Wheel of Fortune promotion,” emphasized Krisztina Deutsch, member of the board of directors, leasing and marketing director of Etele Plaza.
Related news
Young Hungarians cook at home – fast food is not trendy
The majority of Hungarian young people rarely or never go…
Read more >Hamburger picture 2025 – this is how Hungarians eat hamburgers
Hungary’s undisputed favourite is the beef burger – preferably loaded…
Read more >Corvinus research: Women lead more sustainable economies
Agricultural enterprises run by women are more resource-optimized and eco-efficient,…
Read more >Related news
Food Price Margin Reduction Extended Until the End of August
István Nagy, Hungary’s Minister of Agriculture, announced on his official…
Read more >Profitability of trade is decreasing – the government is opening up substantial resources
On May 28, Laurel Számítástechnikai Kft. held its 12th Retail…
Read more >Rules on meat products are getting stricter – a new concept is also included in the regulation
A new regulatory amendment has been proposed in Hungary: the…
Read more >