IKEA sells through an e-commerce company in China

By: Trademagazin editor Date: 2020. 03. 10. 11:00

IKEA has begun selling its products at Alibaba-owned e-commerce giant Tmall – origo wrote. This is the first time that the world’s largest furniture manufacturer has been selling its products through a third party over the company’s 77-year history.

The Swedish furniture manufacturer hopes that the move will reach more Chinese customers who prefer to use e-commerce sites. The partnership was also created, due to the corona virus, which led IKEA closing all stores in China at the end of January. (origo)