Opening event for the “Share the Magic of Coca-Cola” campaign at Akvárium Club

The brand celebrated the campaign’s return in collaboration with Astro Music in Budapest’s Akvárium Club on 15 May, where young participants had fun at special programmes, concerts and surprise activities.

Coca-Cola’s campaign – running from April until the end of summer – brings personalised Coca-Cola products with more than 150 different names or slang expressions on them to stores across Hungary, and it is no coincidence that this activity is combined with a musical experience. On 15 May the Great Hall of Akvárium Club was filled with the melodies of Astro Music’s pop acts: ValMar, Mihályfi Luca, Bruno, Blansch and Éberkóma all played live music on the stage.

There was also a roundtable discussion with the participation of actor and singer Dávid Miller, ValMar’s manager Rob Czeglédi, fashion designer Virág Kerény and Malgorzata Drag, head of marketing at Coca-Cola Magyarország. The latter talked about how personalised bottles serve as a unique marketing tool for nurturing relationships and creating a community experience. After all, what could be a simpler way to show your loved ones you care than surprising them with a Coca-Cola soft drink? The new campaign focuses on the shared experience of consumption.

“Coca-Cola continues to push the boundaries of innovative brand experience. With digital experiences and personalised moments, Coca-Cola is refreshing an iconic brand experience and sets a new standard for how brands can meaningfully connect with their audiences, in order to achieve lasting brand loyalty”,

concluded Malgorzata Drag.