II. Green Gastronomy – Marketing Communication Workshop organized by the MMSZ HoReCa and Green Section

Through professional presentations and panel discussions, the programme will showcase how a green approach – and the way it is communicated – can become a real competitive advantage. Topics will include sustainability innovations in Hungarian tourism, partnership models, practical solutions and how to communicate them. Special attention will be given to ethical gastronomy and how to avoid greenwashing. Participants will hear first-hand about crisis-resilient hospitality strategies and award-winning best practices. The workshop also provides space for startups to introduce themselves, bringing fresh perspectives in times of economic challenges. Experts will discuss credible tools for green communication through concrete examples.

Date:

2026.03.04. (Wednesday) 12:30 – 15:30

Venue:

SIRHA Budapest trade show, Hungexpo, Pavilion A, Gallery 1, Room 106

Programme:

12:30 – 13:00 Arrival, networking

13:00 – 13:05 Welcome remarks

László Hovánszky – MMSZ HoReCa and Event Section, Honorary President and Zsuzsanna Hermann – MMSZ Green Section, President

13:05 – 13:25 Green compass for Hungarian tourism – Innovations and partnerships for sustainability

Regina Galambos-Parti – Visit Hungary, Budapest Destination Manager, member of the Sustainability Working Group

13:25 – 13:45 Panel discussion: Catering and nutrition

Krisztián Varga – P. Dussmann Kft., Director

13:45 – 14:05 Our first steps into the world of ethical gastronomy – or harmony with the environment instead of greenwashing

Noémi Madák – Semsei Gastronomy Group, Marketing Director

14:05 – 14:25 Resilient ideas from award-winning hospitality professionals – panel discussion with the winners of the HoReCa Heroes ’25 award:

Barbara Bóza – Gyógynövény Fagylalt Műhely, BZB Rent Kft., Managing Director

Zsófia Nagy – Tejmadár, Area Manager

Dániel Görözdi – A Fogadó, VM Gasztro Kft., Managing Director

Moderator: Krisztina Bódi – Marketing Art Kft., Managing Director; MMSZ HoReCa and Event Section, Section Head

14:25 – 14:45 Green communication in gastronomy/workplace catering

Réka Szöllősi – Élelmiszervilág Kft., independent consultant

14:45 – 15:05 The journey of startups during times of economic challenges – panel discussion with exhibitors of Startup Island ’24:

Júlia Dalmadi – Secontaste, Owner

Kirill Perepelica – Munch, Founder

Bálint Peszlen – Greenwash Solution, Managing Director, Co-founder

Moderator: Attila Kaszás, MMSZ HoReCa and Event Section, President

15:05 – 15:15 Q&A and closing remarks

We reserve the right to make changes to the programme!

Participation is free of charge, but registration is required. Registration link: https://docs.google.com/forms/d/e/1FAIpQLSeqR1skp2pHvO6pn6w-Iey_nnxRdd8S2W_FXMshAi1d0zuyvw/viewform?usp=publish-editor

The event on Facebook: https://www.facebook.com/events/3858557861112458

Free registration for the SIRHA Budapest 2026 exhibition:

https://hungexpo.hu/events/sirha-budapest/trademagazin/

Optional programme:

Future Store Innovations stand visit, registration: https://trademagazin.hu/hu/rendezvenyek/future-store-innovationssirha-budapest-2026-marcius-3-5/