This is how Hungarians shopped for Christmas this year

Love and Joy at the Heart of Gift-Giving

The survey revealed that most Hungarians focus on gifting their close family members, with the majority spending between 5,000 and 20,000 forints on presents. Specifically, 39% spend between 5,000 and 10,000 forints, while 35% allocate 10,000 to 20,000 forints for their loved ones. Gifts for more distant relatives, however, typically cost less, falling under 10,000 forints.

When selecting gifts, 80% of respondents prioritize the recipient’s interests, while 20% focus on emotional value. For 59% of participants, the intention behind the gift is the most important aspect when receiving presents, while 36% value the gesture itself.

Popular and Less Desired Gifts

Practical items and personalized surprises rank among the most favored gifts. On the other hand, alcoholic beverages and inexpensive trinkets are among the least desired presents. However, the joy of the holiday season can be overshadowed by the stress and expectations that often accompany the ritual of gift-giving.

Hybrid Shopping Habits

Two-thirds of respondents shop for gifts in a hybrid manner, combining online orders with purchases made in physical stores. Interesting generational differences emerged from the survey: those aged 18-25 are most likely to shop exclusively online, while those over 46 prefer shopping in physical stores. The highest rate of hybrid shopping was observed among respondents over 36 years old.

According to József Dorcsinecz, co-founder of Pepita.hu, these trends highlight that Hungarians increasingly value time and cost efficiency in their Christmas preparations.

Heartwarming Moments and Awkward Surprises

Christmas often brings unforgettable moments for families: many respondents shared stories of announcing a pregnancy or welcoming a newborn during the festive season. However, not all surprises bring joy. The survey noted examples like a bra from a mother-in-law, anti-wrinkle cream, an elephant-themed men’s thong, or expired alcohol given to someone who doesn’t drink – all gifts that failed to meet the mark.

The Hidden Pitfalls of Gift-Giving

A third of respondents admitted to regifting items, most commonly sweets, beverages, or unnecessary objects. This practice can lead to awkward situations: 1 in 10 respondents said they had received back a gift they had originally given. However, the survey also found that returning or exchanging gifts is becoming increasingly acceptable, with two-thirds of respondents considering it a polite practice.

The Takeaway from Christmas

The survey underscores that while love and joy are central to gift-giving, stress and expectations can sometimes overshadow the holiday spirit. The true value of a gift lies not in its price or size but in the thought and care behind it. Ultimately, Christmas is about spending quality time with loved ones and celebrating the joy of giving rather than meeting expectations.