This is how they see the car of the future in China and Germany

According to the research, 58 percent of German respondents consider advanced safety systems to be of utmost importance in the car of the future, while only 37 percent of Chinese drivers highlighted this. In China, 44 percent of respondents said that an electric range of over 600 kilometers is the most important feature of the car of the future – in Germany, this figure is 50 percent. There is also a significant difference in the assessment of self-driving technologies: 39 percent of respondents in China consider these important, while only 15 percent in Germany.

The Mobility Report is based on an online survey conducted by the market research institute YouGov. A total of more than 2,100 people from Germany and China participated in the survey – all of whom had a valid driving license and regularly or occasionally drove a car.

Regional strategy for global success

“The Mobility Report clearly demonstrates that a one-size-fits-all strategy for global car manufacturers does not work. A region-specific, targeted approach is essential for success,” said Philipp von Hirschheydt, CEO of AUMOVIO. He added: “If you want to be successful globally, you need to understand local customer expectations precisely and respond to them with tailored, innovative technologies. The key to a successful presence is a deep understanding of local needs – especially in the German and Chinese markets.”

The results of the survey also paint an encouraging picture for the European automotive industry: 30 percent of Chinese respondents would choose a European brand next time, while 32 percent would prefer a Chinese manufacturer. This shows that – despite the current market challenges – European cars remain attractive to Chinese buyers. Although Chinese vehicles are becoming increasingly popular in Germany, only one in ten respondents would consider buying a car from there, while more than 50 percent still prefer European brands.