There is a life after the price cap according to Kifli

Gabriel Makki also said that their product range has completely changed compared to what was available at the company half a year ago. And the expansion clearly served the purpose of reaching a much larger audience of customers. According to the figures, their market share increased from 0.4 percent to 0.55-0.6 percent in January 2023, compared to January 2022.

As the executive stated, in recent times an image has been formed about them, that they provide an expensive service, and that the products are also expensive. They wanted to change this by introducing many more own-brand products, so that they do not compromise on quality. Gabriel Makki also talked about their expansion plans. He said there are two main factors for this, one is whether they know how to deliver fresh food, and the other is how economically sustainable they can do it. That is, in such a way that customers do not have additional costs for receiving what they order.

“We are now living in the era of own-brand products, the growing popularity of such products can be observed throughout the market, which is understandable, since in most cases you don’t have to pay for a well-known brand name, but for the product itself, which is a suitable alternative for many in terms of price-value”

– quotes Rita Szalma, commercial director of kifli.hu, in Pénzcentrum. The specialist also reported that private label products now account for 6-7 percent of their net income. Of these, he also highlighted that people are mostly looking for dairy products and cold meats.