Consumption in a crisis period
In recent years, we have been hit by crises one after another, the effects of which can also be felt in everyday life: something is not available in the store, or it is only significantly more expensive than what we are used to. How does the consumer behave in this economic environment? Do you go on a spending spree to accumulate what and while you still can, or do you prefer to save? Reacty Digital’s comparative research spanning two years examined this question.
According to KSH data, the average annual inflation in 2022 was 14.5 percent, within which food prices increased the most (by 26 percent) compared to the previous year.
“Hungarian consumers perceive this directly during their purchases, the majority of them experience it very negatively, and because of this, various saving habits have become widespread even in social circles where this was less typical before.”
– summarizes Péter Szeles, managing director of Reacty Digital.
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