Promising talents in this year's Christmas campaign of Coca-Cola
Christmas songs, that have been written to Coca-Cola campaigns are almost legendary. After the “Shake Up Christmas” of the past two years now the “Something in the Air” will carry the familiar five-tone melody. Coca-Cola requested three young singers to record the song.
Grayson Sanders wrote and sang the song, contributing with Lauriane Mae, and Jono, Mulinjer LLC’s composer-singer, while the producer was Rock Mafia. The song has a unique sound; Soul mixed with Jazz, Pop and R&B.
“Something in the Air” is available on iTunes, which is not only an advert song, but a key element of this year's Christmas campaign as well. From 3 December at the coke.hu site anyone can download the song or sing an own version and create an own album cover with the help of an application.
The campaign materials are available for download at:
http://www.coca-colacompany.com/media-center
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