This year, the role of online sales in the food trade will continue to grow

By: Trademagazin Date: 2023. 03. 15. 12:07

The experts of DODO, which provides smart logistics services, expect a further increase in the proportion of online home orders within food purchases. According to the company’s own data, the number of home deliveries of this type has doubled in the past year. At the same time, customers increasingly prefer market players offering fast, accurate and reliable home delivery.

For this, companies that sell food online either build their own logistics system and organize home delivery themselves, or use an external logistics partner. According to 64 percent of the companies concerned, logistics costs can be effectively reduced with the latter solution, i.e. involving an external service provider, according to a study published last year.

With the spread of online home orders that trigger personal visits to stores, the pressure on food chains is increasing, as it is no longer enough to provide their customers with the possibility of home delivery, the implementation of this also requires the greatest possible professionalism and speed from them. The popularity of online ordering is evidenced by the fact that the couriers of DODO, which provides smart logistics services, fulfilled a total of nearly seven hundred thousand food and hot food orders in Hungary in 2022, almost twice as many as in the previous year. In the majority of cases, it is not days or hours that decide customer satisfaction, but minutes. In addition to large companies, an increasing number of small and medium-sized enterprises are realizing that instead of employing their own fleet of couriers, they can reduce their logistics costs by involving an external logistics partner and at the same time improve the satisfaction of their customers. Companies typically switch from maintaining their own fleet of couriers to the involvement of an external service provider for the following reasons.

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