Rossmann is 25 this year and keeps growing

Rossmann sees potential in a wider product selection and expansion. Rossmann Hungary is 25 years old this year and our magazine interviewed managing director László Flórián.

László Flórián
managing director
Rossmann Magyarország

– Which events and results do you like to remember the most from last year? How did consumers and the trade reward your efforts?

– Last March we opened the 200th Rossmann drugstore in Csepel Plaza and a 828m² Rossmann in the Flórián Shopping Centre, which sells 16,000 different products. The latter won the special award for innovation in the Store of the Year competition. Our Urban Legend loyalty campaign was a big success among consumers. Rossmann became a Superbrand for the third time in 2017.

 – What do you think about the changes in the market environment? How did you react to challenges and in which fields did you make progress?

– The considerable increase in the minimum wage translated into consumption growth, and thanks to this Rossmann’s sales revenue soared by 15 percent, above the market average. Last year we strengthened our presence in social media (we launched our Instagram page) and in the blogger/vlogger scene. We added new products to our decorative cosmetics and organic food assortments. Rossmann opened 9 new drugstores in 2017.

 – What does the company focus on in 2018?

– We are calculating with a two-digit sales growth and we will open new drugstores and modernise existing ones. We plan to offer a real omninchannel experience to customers and we will come out with a Rossmann smartphone app. Rossmann will celebrate its 25th birthday at a spectacular party with 2,000 employees and partners. (x)