Twenty-five years of Billa’s private label Clever

Austrian retailer Billa’s private label Clever is celebrating its 25th anniversary with new products and a refreshed look. New Clever products include peanuts, hamburger buns, fresh egg waffles, party drinks and a limited edition version of the Gummibärli energy drink. Billa launched its own Clever brand back in 1999 with 40 food staples, and today it offers more than 700 essential food products.

This article is available for reading in Trade magazin 2024/2-3