Walmart+ offering 20K free memberships for Mother’s Day promotion

The promotion is in partnership with the Pampers hospital gift bag program. Starting in May, patients who have recently had a baby can receive a reusable fabric bag, a sample pack of wipes and a one-year subscription to Walmart+ while supplies last, the retailer said in Monday in a press announcement. The upcoming holiday falls on May 14.

The Walmart+ annual membership is $98 and membership includes omnichannel benefits such as unlimited free shipping on eligible items with no order minimum, free delivery from stores, fuel discounts, in-store mobile scan and go, and access to the Paramount+ streaming service.

Walmart+ members also get access to early product releases and online deals, and they can make returns from home. Members also have access to limited-time offers on a variety of services.

As part of the promotion, Walmart is also highlighting celebrity mom motherhood hacks from Cardi B, Stephanie Beatriz, Janelle James and Jenny Slate.

Mother’s Day-related spending in the US was expected to reach a record high of $31.7 billion in 2022, up $3.6 billion from the previous year, according to the National Retail Federation. Greeting cards, flowers and special outings were last year’s top gift categories. And 27% of Mother’s Day shoppers were planning to give experience gifts, like concert or sporting event tickets last year, up from 23% in 2021. That’s the highest since the NRF began tracking the category in 2016.

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