Twenty years of GfK Hungária

GfK Hungária, that was founded in August 1989, 20 years ago, was the first institute of GfK in the Central and Eastern European region. The micro-enterprise has become Hungary's leading market research organization.

GfK Hungária was founded by Fessel-GfK the Austrian subsidiary of the GfK Group at the eve of the introduction of the domestic market. GfK Hungária’s staff – including the experienced researchers of the National Market Research Institute – the GfK international experience began using the survey and the construction and operation of specific areas of research.
Twenty years ago, GfK Hungária started with less than ten people. Since then, the number has increased tenfold, and traffic increased fourtyfold.