Ham sales remained stable at Easter

Consumers stick to their good old Easter ham: value sales were up by 5 percent, while volume sales grew by 1 percent in last March-April. 21 percent (3,000 tons) of annual volumes sales were realised in this 2-month period, and turnover reached HUF 5 billion (the annual market is around HUF 26 billion). In terms of value, we bought 4 percent more ham in hypermarkets (volume sales declined by 2 percent in this channel), compared to the same period a year before. In 2009, average consumer price per kilogram grew moderately from HUF 2,287 in 2008 to HUF 2,329. The market share of private labels increased from 29 to 38 percent. Cooked ham generates 91 percent of volume sales.