Easter POS Display Review from Australia

The POPAI and Shop! * chapters are watching each other on all five continents. This time we got a summary of the festive instore marketing tools from Australia. Being a sweet-loving nation, Easter is always the biggest selection of special POP implementations, a repository of innovations on the distant continent.

Renewal and innovation in the sales area
“The COVID-19 global health pandemic has brought unprecedented hardships to all aspects of our lives. Retail marketers and producers of POS materials are being challenged with uncertainty and disruptions. But whilst “Stay at home” is the key message this Easter, we can still admire some of our industries wonderful Easter displays in grocery stores which remain open”  says Zita Watkin, Managing Director of Shop! Australia and New Zealand.

Australians have a faithful love of sugar, therefore Easter is the number one occasion to present confectionery gifts in exciting ways to get shoppers to choose one brands egg over another. As shopper confectionery demand is high, so too are the volumes of displays required to present these products. Therefore, innovation in design and construction is key to winning business. Confectionery brands and retailers who invest in POS displays expect cost savings, technical innovations in materials and print, as well as improvements regarding logistics and assembly with personal distancing in mind.

The ‘skinny mini’ tower

All designers should be armed with their best skinny tower. A skinny tower is nimble, adaptable and a minimal investment. Think; handles, headers and the ability to transform from floor, to hangsell to checkout aisle.

The stunning stacker

Somewhere along the way, the humble case stacker, has been transformed into a shipper that doubles as a premium in-store display. If your POS display sales are down this year, look to innovate this primal POS tool.

The destination

Retailers need Easter zones for shoppers to explore. Not all Easter confectionery sales are impulse! Create zones where people can go and ponder these important purchases for the family. Not only does this improve the shopping experience, but it also helps build trust with the retail savvy shopper

The brand lover

Easter is a time where people fantasise about their favourite brand of chocolate. If you are a chocolate lover, you will have your go to vise! Haigs, Koko Black, Lindt, Cadbury and Ferrero Roche to name a few. Brands present their own unique personas through colours and imagery on their displays.Stand alone stores have clearly done it incredibly hard this year, with most not in a position to trade in physical spaces, but one amazing example of an Australian retailer refusing to shut the doors has been Koko Black. Their highly creative visual merchandising deserves a huge round of applause. A totally immersive brand experience

* POPAI, from 2015 named Shop! is an international organization of the Marketing and Retail industry which headquarters placed in Chicago and Hollywood Florida, representing nearly 2000 local offices. Hungary joined with the POPAI Hungary Association in 2003, which has since then been a nonprofit professional, educational, research and knowledge transfer organisation active mainly in the FMCG sector. Read more: popai.hu