Meat-free balls for meat lovers – IKEA presents a more sustainable alternative to iconic meatballs

By: Trademagazin editor Date: 2020. 07. 24. 11:12

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The meat-free ball, which has a climate footprint of only 4 percent of the classic meat ball, was born out of the idea that IKEA could reproduce the popular meat ball, but this time without meat. As a result of hard work – from ingredients such as pea protein, oats, apples and potatoes – we have managed to create a more sustainable equivalent of the classic IKEA product, so meatball lovers do not have to give up the usual taste and texture.

In line with IKEA’s intentionto make the food industry even more sustainable, this time the alternative of meatball, an iconic product of the IKEA brand, was presented in a more sustainable way. The new meatless balls are made from vegetable-derived meat substitutes – pea protein, oats, potatoes, onions and apples – but they taste and texture just like meat. The climate footprint of the meat-free ball is only 4 percent of that of the classic IKEA meat ball, making a significant contribution to IKEA’s goal of making the company climate-positive by 2030.