Lipton chills out with popsicles

Lipton said its Pops of Sunshine — Green Tea Citrus and Peach Iced Tea flavored frozen treats — are aimed at adults in an effort to tap into childhood nostalgia. The limited-time frozen pops will only be available to claim through Lipton’s social channels. It’s the first time the brand has made a frozen treat for U.S. shoppers.

“Lipton Iced Tea is ushering in the new season by spreading sunshine to parents who crave — and deserve — their own version of a summer break, no matter how big or small,” said Julie Raheja-Perera, general manager for the Pepsi Lipton Partnership. “Summer is primetime for iced tea.”

While children will undoubtedly have a chance to try the popsicles, the offering is clearly geared toward adults. Lipton found in a survey more than 75% of parents said frozen pops take them back to sweet summer memories.

To promote the Pops of Sunshine, Lipton partnered with rapper T-Pain to cover the 1999 summer hit “Steal My Sunshine” that was originally recorded by the band Len.

For Lipton, the popsicles serve to boost consumer awareness of the brand in a crowded tea space. By hearing about and potentially trying the popsicles, shoppers may be more inclined to pick up a bag of tea or ready-made drink.

Food Dive