Asda Trials Customer Loyalty Programme In 16 Stores

Asda has announced it will extend its ‘Asda Rewards’ loyalty app trial to customers in 16 stores, following a successful pilot with colleagues last month.

Customers at selected stores across West Yorkshire and the West Midlands can download the ‘Asda Rewards’ app on their smartphones from 21 October and begin to build up a ‘cash pot’ each time they purchase a ‘star product’ or complete an in-app ‘mission’ when shopping in one of the 16 stores participating in the trial.

Customers using the app will be able to earn rewards when buying selected branded and Asda own-label star products, including many core everyday grocery lines, beers, wines, spirits, and household cleaning and pet products.

Customers will also be rewarded for shopping across a range of brands, such as Cadbury’s, Heinz, Pampers, Budweiser, Gillette, and many more.

ESM