Delhaize launches loyalty app in Serbia

After a successful six-month trial period, Delhaize – the retailer has 466 shops in Serbia – has launched the Moj Maxi personalised loyalty application. The app can be used for grocery shopping in all Maxi supermarkets, Mega Maxi and Tempo hypermarkets, as well as Shop & Go neighbourhood stores throughout Serbia. Available on all smartphone operating systems, the app provides a 35-40% discount on two items from the fresh category when used for the first time.