Lidl tests loyalty app in Germany

Discounter Lidl will be launching an app-based loyalty card in Germany, after a successful trial in four other countries. The Lidl Plus scheme will be rolled out to customers in Berlin and Brandenburg first.

Currently, Lidl Plus is in use in Austria, Denmark, Poland and Spain, but now Germany is added to the list. After a one-time registration, customers will receive a virtual bonus card on their smartphones, which can be scanned at the register during checkout. Coupons are automatically taken into account in the final price calculation. Once users reach specific spending milestones, they will either receive virtual vouchers for the next visit or free products. (Retail Detail)