Hungaricool by SPAR competitors among Sharks – innovative Hungarian products can reach store shelves from the TV screen

By: Trademagazin editor Date: 2021. 02. 09. 11:30

SPAR Magyarország has long been committed to Hungarian farmers, family businesses, Hungarian agriculture and the processing industry. They are supported and positioned in the Hungarian market by the initiative of the retail company Hungaricool by SPAR, which joined the business show entitled Among Sharks (Cápák között). The popular program of RTL Klub provides an opportunity for new excellent and innovative Hungarian goods to reach the shelves of INTERSPAR hypermarkets.

Encouraging domestic producers and Hungarian products and innovations is a cornerstone of SPAR Hungary’s business philosophy. More than 90 percent of the daily consumer goods are purchased from companies operating in Hungary. This intention of SPAR is supported by the Hungaricool by SPAR product innovation competition, which is primarily aimed at emerging domestic entrepreneurs before or around the market launch.