Cellect Hungary demands more space with wearables and smart home devices

By: Trademagazin Date: 2024. 12. 12. 06:00

Cellect Hungary, one of the leading distributors in the Hungarian mobile technology market, has long been about more than just mobile phone accessories. It has also been at the forefront of innovation, constantly adding new categories and offering its partners value-added services that give them a real competitive edge. The technology market is evolving at an unprecedented pace, with wearables and smart home solutions playing a prominent role. The Hungarian distributor is also looking to capture an increasing share of these segments.

Wearables: lifestyle meets functionality

The development of wearable smart devices is driven primarily by the need to accurately measure physiological data, and analyse it in a way that is easy to understand. More accurate and detailed analytical capabilities, and multifunctional use, are expected to further increase consumer demand in this category.

The popularity of wearable devices is also growing in this country, especially among people with active lifestyles. The Shokz bone vibration earpiece, a recent addition to Cellect Hungary’s portfolio, is an excellent example of the fusion of functionality and comfort. The benefits of this device have already been discovered by the running and cycling community.

“Wearable technologies are no longer just accessories. These devices are shaping lifestyles, building on the triad of functionality, safety and health,”

said Gyula Biró, CEO of Cellect.

Smart homes: more than convenience

Smart home devices continue to grow in the domestic market. From smart locks to advanced IP cameras, there is a wide range of solutions to make homes and businesses more comfortable, secure and energy efficient.

Ease of use, security, convenience and integration between devices are key drivers in the smart home segment. These are also the driving forces behind Cellect Hungary’s smart home portfolio, representing brands such as NUKI, Reolink and Xiaomi – leading players in the security and home automation market. At the heart of this is the mobile device, which has been at the core of Cellect’s business for over 20 years:

“The mobile phone will remain with us, but with more functionality where possible: we see many developments where ‘keyless’ will be the key; cars, homes and factories can benefit from great convenience with a small investment with these new types of smart solutions,”

says Biró .

Distributor with added value

Cellect Hungary is not just a distributor of products; it is also a value creator for its partners. The Hungarian company, which has been in business for more than 20 years, aims to complement the brands and technologies it represents with a complex package of services, including:

  • Comprehensive market knowledge and trend forecasting: Cellect Hungary’s team of experts actively monitors global and local technology trends, to help partners make the best business decisions.
  • Marketing and sales support: The company runs customised promotional campaigns and sales strategies for the brands it represents, with the aim of directly and indirectly supporting sales through its retail partners.
  • Logistics support and technical back-up: Cellect Hungary provides a reliable supply chain that adapts quickly and flexibly to the needs of its partners. It also provides technical support to enable customers to integrate new devices smoothly.

As in the past 20 years, Cellect Hungary aims to remain at the forefront of innovation in the years to come. The brands it represents are selected according to the organising principle that they offer forward-looking solutions, appropriate customer support, and a high level of customer care in the market.

Biró concludes,

“Our real value lies in offering technology and related services as a single, comprehensive solution – shaping the domestic market and helping our partners to succeed.”

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