Where is the line drawn: when do we talk about excessive shopping?

For many of us, the beginning of the year is about renewal, starting over, and getting rid of our bad habits. Yet this is in interesting contrast to the end of the year, which is typically a time of holiday purchases, bulk purchases and shopping sales. Publicis Groupe Hungary’s media market survey at the end of 2022 covers the topic of conscious shopping, which reports that a non-negligible part of customers have already returned or are planning to return the products they bought during the promotional period.