How will Europeans shop this holiday season?

The “Is there a question that is currently troubling you?” consumers answered this question unanimously in all markets. Inflation is the main reason they worry (Bulgaria: 77.36%; Hungary: 67.91%; Romania: 80.19%; Germany: 60.74%; Austria: 56.65%; Italy: 72.33 %; France: 86.32%; Spain: 79.13%).

However, despite inflation, consumers are not giving up on holiday shopping – nearly 70% of respondents said they will continue shopping this year.