High-protein products are taking over

In recent years the market for high-protein foods has expanded dramatically in Hungary, driven by the spread of health-conscious nutrition and active lifestyles.

Alpro has been one of the first brands to develop high‑protein products made entirely from plants

This article is available for reading in Trade magazin 2026/02-03

The trend is no longer limited to athletes: an increasingly broad consumer base is looking for functional products that offer both health benefits and enjoyment. Danone is responding to this growing demand by strengthening its positions in the plant-based segment with the Alpro Plant Protein product line. Danone has recently added protein-rich plant-based drinks, soy yoghurts and desserts to its product portfolio.