H&M to tell customers exactly where their clothes were made

H&M announced it will add more information to its products on its website later this month as part of a move to create greater product transparency. Swedish fast fashion retailer will allow H&M customers to find out which factory produced a given garment, the material composition and solutions for re-using and recycling products that are worn-out, Inside Retail reports.

According to H&M, the company is making strong progress toward its goal to use 100 per cent recycled or other sustainably-sourced materials by 2030. “Recycled materials are truly a win-win: they stop waste material from going to landfill and reduce the use of virgin raw materials,” said Cecilia Brännsten, H&M’s environmental sustainability manager.“However, for many types of textiles, viable recycling solutions either do not exist or are not commercially available on a large scale.”

The company has been collaborating with scientists and innovators to increase alternative sustainably sourced materials. The company said it also wanted all packaging used to be made of 100 per cent recycled or sustainably sourced materials by 2030.