Hipercom: Christmas-time special offer leaflets

According to Hipercom Mnitoring database, there are 45 seasonal – Christmas – special offer leaflets available on the market at the moment. The first one to be published was by Tesco, released on 2nd November 2011, whereas two days later, the paper by Auchan landed in the postboxes, too.

The shortest publications were released by Tesco Supermarkets, they were only 2 pages, whereas the longest one was published by Cora with a total of 80 pages.

The most important task this time of the year was obtaining the Christmas-tree. Artificial trees were often – 104 times mentioned – and the cheapest tree was a 20 cm long fake tree by Auchan for 149 HUF, whereas the most expensive one is 4 meter-long fake tree by Metro for 70 thousand HUF.