Plant-based milk drinks are missing from store shelves
The trend of plant-based foods that is spreading throughout Europe does not leave Hungary cold either, but surprisingly, not a single domestic manufacturer produces such products. The Agrárszektor asked Zombor Berezvai, an assistant professor at Budapest’s Corvinus University, some questions to understand why domestic dairy industry players are left out of this growing market.
Hungary’s agricultural characteristics would be ideal for the production of plant-based beverages. Oats, soy and rice are grown in significant quantities at home, while other popular ingredients such as coconut or almonds could be imported. So why are domestic businesses lagging behind in this area?
According to the assistant professor, entering a new and innovative product category requires the attitude of the company manager and the general industry environment. However, the majority of Hungarian dairy industry players see plant-based milk alternatives as a threat and a passing trend. As a result, there is less willingness to take risks and enter this growing market.
Related news
Frightfully delicious flavours from Mizo!
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >NGM: negotiations begin between Alföldi Tej Kft. and the Hungarian State on the acquisition of the dairy company
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Milk prices in Hungary at unprecedented highs
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
The customer of the future in 2025: price and convenience above all else
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >E-commerce balance in the red
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Professional awards at SPAR Hungary: sustainability, commercial and communication awards
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >
