Plant-based milk drinks are missing from store shelves

Hungary’s agricultural characteristics would be ideal for the production of plant-based beverages. Oats, soy and rice are grown in significant quantities at home, while other popular ingredients such as coconut or almonds could be imported. So why are domestic businesses lagging behind in this area?

According to the assistant professor, entering a new and innovative product category requires the attitude of the company manager and the general industry environment. However, the majority of Hungarian dairy industry players see plant-based milk alternatives as a threat and a passing trend. As a result, there is less willingness to take risks and enter this growing market.