Kaufland launches chewing gum with HeyMoritz

By: Trademagazin Date: 2022. 02. 21. 13:14

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Kaufland partnered with Germany’s leading influencer HeyMoritz aka Moritz Schirdewahn to launch a new chewing gum range. The product will be available exclusively in Kaufland stores in three flavours. Through the partnership, Kaufland wants to attract younger consumers’ attention.