HUF Seven billion investment at Dreher Hungary

By: trademagazin Date: 2007. 05. 21. 00:00

The Hungarian subsidiary of SABMiller has to improve its efficiency in Hungary.

High energy prices and increased raw material prices caused problems for
producers. SABMiller boosted sales volumes by 7% yr/yr in Hungary in the first
quarter of 2007, outperforming the market. This performance was achieved
against a backdrop of significant fiscal austerity measures impacting
consumers, a 20% excise increase, and competitor discounting, the company said
in its preliminary Q1 earnings report.

Last year's massive investments and current developments
show that the parent company, SABMiller, has long-term plans with its Hungarian

The efficiency must be improved.


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