Scitec Nutrition launched an unusual image campaign with everyday heroes

By: Trademagazin Date: 2024. 05. 02. 10:10

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In May, Scitec Nutrition’s “Fighters. They won. Your turn!” with the billboards of his campaign, which this time do not feature bodybuilders with bulging muscles, but role models who recovered from some health crisis with the help of sports. The main lesson of the motivational stories of ordinary people is that weight training and the attitude acquired during it, the will to fight and perseverance can help even in situations in life where we tend to give up the fight. Viewers and readers can get to know the campaign faces in a video spot, as well as within the framework of a three-part video and a three-part article series, which will appear parallel to the posters.

As a responsible brand belonging to the BioTechUSA company group, Scitec Nutrition not only regularly donates and initiates social dialogue, but as a dedicated supporter of weight training as a sport for decades, it also considers it important to present positive examples and thus send a message to others, thus encouraging them to exercise.

Thus, the protagonists of the current campaign became people whose physical recovery played a key role in gym training. Their story is a splendid proof that the dedication and sense of purpose learned in sport can be used in all areas of life, as the brand’s Make A Difference slogan says, so in the end the change is not only for sport, but for our whole life, and through this also for the lives of others. rings in.