The Coca-Cola is looking for everyday heroes

Coca-Cola has launched an all-year long campaign, which fits into the “be open to happiness” platform. This time, the company is looking for everyday, a little wacko heroes who brighten everyday life with small kindnesses and gestures and expecting no reward. In this year's campaign, the Coca-Cola want to find them and set an example to everyone.

“The campaign was launched in mid-January and in its introductory phase focuses to notice how small, good things happen to us, in which we are passing by mostly. The promotional film of the campaign shows via industrial cameras how many everyday heroes walk among us ” – Ferencz Enikő, Coca-Cola Hungary’s senior activation manager told about the campaign.

The promotional films can be watched here:

http://youtu.be/yD_4cJ5nRUQ

http://youtu.be/SWr-UV7R77Q