Hétéves növekedési stratégiát jelentett be az Auchan

By: Ipacs Tamás Date: 2026. 02. 19. 12:18

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Auchan’s goal is to build a nationwide retail network integrating multiple store formats and to triple the chain’s turnover by 2032. The three-pillar strategy includes repositioning its super- and hypermarkets, launching 70–150 sqm convenience stores, and rolling out digital and efficiency improvements – including further development of its mobile app and the use of artificial intelligence. As part of the expansion, several new Auchan stores are set to open from 2027, while the company continues to strengthen its Bizalomkártya loyalty programme, which already has one million active members.

For now, Auchan’s CoolBox refrigerated parcel locker service has launched at three downtown locations

The first step of the growth plan is the renewal of Auchan’s 19 existing hypermarkets. The aim is to optimise sales space and to restructure the assortment in a more organised way: the share of food and seasonal ranges will increase, while Auchan’s broad, differentiated product selection remains in place. A stronger emphasis will be placed on fresh counter service and own-produced products. Going forward, hypermarkets will continue to operate not only as points of sale, but – similarly to shopping centres – as experience and service hubs, and as logistics bases supporting an omnichannel model.

Expansion and new store formats

Auchan Hungary currently operates 19 hypermarkets, 2 large superstores, 3 supermarkets, one fully automated Auchan GO unit running as an innovation pilot project, and 19 fuel stations.

As part of its strategic expansion, alongside its existing large-format stores, Auchan plans to launch 70–150 sqm convenience stores designed to serve everyday, quick shopping needs in residential areas, transport hubs and business districts.
The expansion aims to create a nationwide, multi-format retail network. New openings will roll out from 2027 in several phases, primarily through self-financing; and for the first time in the company’s history in Hungary, expansion will also be supported by a franchise model.

Géza Vincze
Managing Director
Auchan

“For us, growth means deliberate, sustainable network building. In the coming years we will develop an omnichannel model that consistently starts from customer needs and provides nationwide coverage. We want to make our good-quality, great-value product range available in every part of the country” – said Géza Vincze, Managing Director of Auchan Hungary.

Auchan also announced today that its online sales offer is being expanded with another convenience feature: the Auchan CoolBox refrigerated parcel locker service has launched at three downtown locations. The lockers store fresh, chilled and frozen products at the appropriate temperature, providing customers with 24/7 product collection while guaranteeing quality.

Our video shows the CoolBox preparation work in 1 minute. (Our photo gallery is at the end of the article!)

The third pillar of the strategy is strengthening the retail chain’s operational efficiency.
Auchan will revamp its mobile app, and will support procurement, inventory management and operational processes through the system-level use of artificial intelligence. The goal is to improve cost efficiency, optimise inventory levels and enable faster decision support, ensuring long-term competitiveness in Hungary’s price-sensitive and highly regulated market.

Tuned for success

Based on preliminary figures for 2025, Auchan Hungary’s turnover rose to HUF 542 billion. This is largely thanks to the Bizalomkártya loyalty programme, which now operates with more than one million active members.

Customers will be able to use the CoolBoxes from Thursday: