(HU) Hét év után visszatér a Carrefour Bulgáriába

By: Trademagazin editor Date: 2023. 11. 15. 09:20

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Médiajelentések szerint a francia kiskereskedelmi óriás Carrefour egy a Retail & More görög franchise-partnerrel kötött megállapodáson keresztül újra belép a bolgár piacra.

French retail giant Carrefour is re-entering the Bulgarian market through a sub-franchising partnership with Greek franchise partner Retail & More, according to media reports.

Retail & More is spearheading Carrefour’s return to Bulgaria. It is in talks with several large Bulgarian retailers, including Parkmart Holding, a Bulgarian chain of 20 supermarkets and an online store for food products and household goods in the high-end segment.

Parkmart stores, located in Sofia, Varna, Burgas, and other cities, will be rebranded as Carrefour Market and Carrefour Express stores in the coming months, should the deal come through.

The plan is to open at least 20 Carrefour stores in Bulgaria, according to a statement from the French retailer quoted by the Agence France-Presse (AFP) and BTA news agencies.

Carrefour had previously attempted to enter the Bulgarian market in 2009 through KMB, a unit of Marinopoulos Group.

However, this venture faced bankruptcy in 2016.

Despite this setback, Carrefour is confident that its new sub-franchising strategy will be successful, and is aiming to enter ten new franchise markets by 2026.

ESM