HELL: it matters what we drink from! Yes, there is a difference between packaging materials

By: Trademagazin editor Date: 2021. 03. 08. 11:25

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Not all packaging and beverage packaging have the same properties in terms of recyclability and it is important to keep this in mind if our goal is to create sustainability and a circular economy. Selective collection is important, but the circular economy does not only depend on the attitude and attention of the consumer, it is also the primary responsibility of the producer, because we throw our beverage can in a good place in vain if it does not get back into circulation!

Aluminum is a particularly well and economically recyclable raw material with 95% energy efficiency compared to the production of the original packaging material, and most importantly, it does not lose its quality, so it can be recycled practically infinitely. This is a huge advantage, as it can be realized that the raw material of the beverage can that even our grandfathers drank is now landing in our basket at a time of purchase. Plus, the process is extremely fast: it only takes 60 days for a alu can to come to life and, when recycled, we meet it again on store shelves.