The “Message in the Bottle 2020” wine promotion campaign has been launched

By: Trademagazin editor Date: 2020. 04. 13. 11:24

The “Message in the Bottle 2020” joint wine promotion campaign of the National Council of Mountain Communities (HNT) and the Agricultural Marketing Center (AMC) has been launched to promote online wine ordering to consumers.

Restrictions imposed to curb the coronavirus pandemic have also put wine producers in a difficult position. The sale of wines requires a new approach and the involvement of alternative platforms. In addition to complying with the exit restriction, it is also more difficult for consumers to obtain the products they want safely. In the case of wine, online shopping has so far been less widespread among consumers. This is counterbalanced by the National Council of Mountain Villages, an initiative joined by the Agricultural Marketing Center. The aim of the “Message in the Bottle 2020” campaign is to encourage consumers to order wine directly from domestic producers, who will continue to ensure the best quality and also deliver the ordered items to their homes.